Pricing Your House Right Still Matters Today

KCM • August 10, 2023

Pricing Your House Right Still Matters Today




While this isn’t the frenzied market we saw during the 
‘unicorn’ years, homes that are priced right are still selling quickly and seeing multiple offers right now. That’s because the number of homes for sale is still so low. Data from the National Association of Realtors (NAR) shows 76% of homes sold within a month and the average saw 3.5 offers in June.

To set yourself up to see advantages like these, you need to rely on an agent. Only an agent has the expertise needed to find the right asking price for your house. Here’s what’s at stake if that price isn’t accurate for today’s market value.

The price you set for your house sends a message to potential buyers.

Price it too low and you might raise questions about your home’s condition or lead buyers to assume something is wrong with it. Not to mention, if you undervalue your house, you could leave money on the table, which decreases your future buying power.

On the other hand, price it too high and you run the risk of deterring buyers from ever touring it in the first place. When that happens, you may have to do a price drop to try to re-ignite interest in your house when it sits on the market for a while. But be aware that a price drop can be seen as a red flag for some buyers who will wonder why the price was reduced and what that means about the home.

recent article from NerdWallet sums it up like this:

"Your house’s market debut is your first chance to attract a buyer and it’s important to get the pricing right. If your home is overpriced, you run the risk of buyers not seeing the listing . . . But price your house too low and you could end up leaving some serious money on the table. A bargain-basement price could also turn some buyers away, as they may wonder if there are any underlying problems with the house."

Think of pricing your home as a target. Your goal is to aim directly for the center – not too high, not too low, but right at market value.

Pricing your house fairly based on market conditions increases the chance you’ll have more buyers who are interested in purchasing it. That makes it more likely you’ll see multiple offers too. Plus, when homes are priced right, they still tend to sell quickly.

To get a high-level look into the potential downsides of over or underpricing your house and the perks that come with pricing it at market value, see the chart below:


Lean on a Professional’s Expertise to Price Your House Right

So why is an agent essential in finding the right price? Your local agent has the skill and the insight necessary to find the market value of your home. They’ll use their expertise to determine a realistic listing price by assessing:

  • The prices of recently sold homes
  • The current market conditions
  • The size and condition of your house
  • The location of your house

Bottom Line

Pricing your house at market value is critical, so don’t rely on guesswork. Let’s connect to make sure your house is priced right for today’s market.


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By The Lighter Side of Real Estate July 29, 2025
For a while now, buyers were waiving their inspection contingency just to stay competitive in bidding wars in many markets. But that’s starting to shift. While waiving inspections still happens in some areas and price points, it’s no longer the default move for every buyer. More and more, we’re seeing offers that include the right to inspect—especially in markets where things are cooling just a bit or buyers feel they have some leverage. If you’re planning to sell, it’s time to expect that your buyer may want a home inspection. And honestly? That’s completely normal. In fact, doing a home inspection is far more common than skipping one. So don’t take it personally or assume something’s wrong when a buyer wants to have a closer look at the property. Is there a chance your buyer will discover an issue with your house? Of course. Could they come back with a list of things they want you to fix or credit—some of which might feel a little over the top? Yup. Will any of it be a deal breaker? 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But maybe you haven’t been up in the attic in a while, or ever. If your inspector finds signs of a roof leak up there, that’s something you now know about. Which means it’s something you now legally need to disclose to buyers, even if it wasn’t visible before. This isn’t about hiding things (that’s never the goal), but it’s worth understanding: a pre-inspection can expand your disclosure obligations. The buyer will probably still get their own inspection. Just because you’ve had one done doesn’t mean the buyer will accept it and move on. In many cases, they’ll still bring in their own inspector. And guess what? Their inspector might see something yours didn’t. Or interpret the same issue differently. So while a pre-inspection can help reduce surprises, it’s not a magic shield against inspection negotiations later on. You might feel pressure to fix more than you need to. With a pre-inspection, there’s a temptation to fix every single issue before going to market. 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They can also refer you to trusted home inspectors—ones who provide thorough, honest reports at a fair price. (Not all inspectors are created equal, and your agent likely has experience working with the good ones.) The Takeaway: More buyers are doing inspections again. That’s not a bad thing. It’s just a return to normal—and a chance for buyers to feel confident about the home they’re purchasing. As a seller, that means being prepared for the possibility of inspection negotiations and knowing how to navigate them without letting the deal fall apart. While a pre-inspection can be helpful, it’s not a one-size-fits-all solution. It may prevent surprises, but it could also open up new ones. Before deciding, talk to your real estate agent. They’ll help you understand what makes sense in today’s market—and how to move forward with confidence.
By KCM July 27, 2025
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By KCM July 24, 2025
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