Why Selling Your House on Your Own in 2021 Is a Mistake

Appfolio Websites • January 2, 2021

Why Selling Your House on Your Own in 2021 Is a Mistake



There are many benefits to working with a real estate professional when selling your house. During challenging times, like what we face today, it becomes even more important to have an expert you trust to help guide you through the process. If you’re considering selling on your own, known in the industry as a For Sale By Owner (FSBO), it’s critical to consider the following items.

1. Your Safety Is a Priority

Your safety should always come first, and that’s more crucial than ever given the current health situation in our country. When you FSBO, it is incredibly difficult to control entry into your home. A real estate professional will have the proper protocols in place to protect not only your belongings but your health and well-being too. From regulating the number of people in your home at one time to ensuring proper sanitization during and after a showing, and even facilitating virtual tours, real estate professionals are equipped to follow the latest industry standards recommended by the National Association of Realtors (NAR) to help protect you and your potential buyers.

2. A Powerful Online Strategy Is a Must to Attract a Buyer

Recent studies from NAR have shown that, even before COVID-19, the first step 43% of all buyers took when looking for a home was to search online. Throughout the process, that number jumps to 97%. Today, those numbers have grown exponentially. Most real estate agents have developed a strong Internet and social media strategy to promote the sale of your house.

3. There Are Too Many Negotiations

Here are just a few of the people you’ll need to negotiate with if you decide to FSBO:

  • The buyer, who wants the best deal possible
  • The buyer’s agent, who solely represents the best interest of the buyer
  • The inspection company, which works for the buyer and will almost always find challenges with the house
  • The appraiser, if there is a question of value

As part of their training, agents are taught how to negotiate every aspect of the real estate transaction and how to mediate the emotions felt by buyers looking to make what is probably the largest purchase of their lives.

4. You Won’t Know if Your Purchaser Is Qualified for a Mortgage

Having a buyer who wants to purchase your house is the first step. Making sure they can afford to buy it is just as important. As a FSBO, it’s almost impossible to be involved in the mortgage process of your buyer. A real estate professional is trained to ask the appropriate questions and, in most cases, will be intimately aware of the progress being made toward a purchaser’s mortgage commitment. You need someone who’s working with lenders every day to guarantee your buyer makes it to the closing table.

5. FSBOing Is Becoming More Difficult from a Legal Standpoint

The documentation involved in the selling process is growing dramatically as more and more disclosures and regulations become mandatory. In an increasingly litigious society, the agent acts as a third-party to help the seller avoid legal jeopardy. This is one of the major reasons why the percentage of people FSBOing has dropped from 19% to 8% over the last 20+ years.

6. You Net More Money When Using an Agent

Many homeowners think they’ll save the real estate commission by selling on their own. Realize that the main reason buyers look at FSBOs is because they also believe they can save the real estate agent’s commission. The seller and buyer can’t both save on the commission.

study by Collateral Analytics revealed that FSBOs don’t actually save anything by forgoing the help of an agent. In some cases, the seller may even net less money from the sale. The study found the difference in price between a FSBO and an agent-listed home was an average of 6%. One of the main reasons for the price difference is effective exposure:

“Properties listed with a broker that is a member of the local MLS will be listed online with all other participating broker websites, marketing the home to a much larger buyer population. And those MLS properties generally offer compensation to agents who represent buyers, incentivizing them to show and sell the property and again potentially enlarging the buyer pool.”

The more buyers that view a home, the greater the chance a bidding war will take place, potentially driving the price higher, too.

Bottom Line

Listing on your own leaves you to manage the entire transaction by yourself. Why do that when you can hire an agent and still net the same amount of money? Before you decide to take on the challenge of selling your house alone, let’s connect to discuss your options.


Share this post

By KCM September 13, 2026
The Kind of House Buyers Are Willing To Pay More For That spare room on the main floor. The finished basement with a kitchenette and its own entrance. The bonus room you've been using for storage. To you, it's extra space. But to a growing pool of buyers, it's the reason they'd pick your house . Here’s why. Multi-generational homebuying is on the rise. Millions of Families Are Living Multi-Generationally The number of multi-generational households is climbing. That’s when 3 or more generations live under one roof. And data shows those households grew from 3.2 million to almost 4 million between 2014 and 2024, according to Realtor.com. And each year, more people are shopping for a larger home that fits their combined needs. While the appetite for this type of house is rising across the board, data from USAFacts shows multi-generational living is more common in some states than others. The darker the state in the map below, the more common it is in that area (see map below): Where does your state fall? Depending on where you are, the pool of buyers looking for a house like yours could be even bigger than you’d think. But the overall bottom line is this. There’s a real market out there for larger homes with room for multiple generations under one roof, especially since affordability is still so tight. And if you own a house like that, it’s in demand . Multi-Generational Houses Sell at a Premium And that extra room carries real value with the right buyer. According to Realtor.com, in 2025 the median asking price for a multi-generational house was $709,000 – roughly 65% higher than the $429,900 median for a standard house. Some of that is simply size. But compare multi-generational homes to regular homes with the same amount of square footage, and they still come out on top – $262 per square foot versus $215. That’s a 22% premium you could command for special features like in-law suites, second kitchens, and separate entries (see graph below): When you sell , this could help you walk away with more money in your pocket, especially when your agent highlights your home’s multi-generational-friendly features in your listing. And Buyers Aren’t Getting Sticker Shock And even with slightly higher price tags, buyers aren't flinching. Multi-generational houses drew 13.5% more online views than standard ones, and they still sold just as fast – in about 59 days – per the same Realtor.com report . Hannah Jones, Senior Economic Research Analyst at Realtor.com, explains: "The strong demand and steep premiums we are seeing in inventory-constrained markets point to a real mismatch between what buyers are looking for and what is actually available . For sellers in these markets, this type of home can be a significant asset ." Basically, when buyers want something that's very specific, the house that checks the box tends to stand out. Bottom Line Your multi-generational-friendly, or simply larger-than-average, house might meet criteria a lot of buyers can't find in a standard one. That's what gets attention. And offers. So, let’s chat about what it could get you in our market right now.
By The Lighter Side of Real Estate September 12, 2026
There’s no question that technology has changed the way people search for homes. Years ago, buyers mostly relied on listing photos, a few short remarks, and eventually seeing the house in person. Today, buyers can explore properties through virtual tours, algorithm-powered estimates, flood maps, walkability scores, noise ratings, school data, commute times, and all sorts of other information before ever stepping foot inside a home. And now, one of the latest things buyers can assess online is how much sunlight a house gets throughout the day. The Sunny Side… and the Shady Side Recently, a real estate website introduced a new feature designed to estimate how much natural light a home receives room by room and hour by hour using AI and geospatial data. At first glance, the feature seems a little geared toward the idea that more sunlight is automatically better. The descriptions surrounding it focus heavily on bright spaces, natural light, and how sunlight can impact the feel of a home. And to be fair, plenty of buyers genuinely care about that. Some people absolutely love bright spaces with huge windows and sun-filled kitchens. On the other hand, plenty of buyers specifically prefer shade, cooler rooms, mature trees, or wooded lots with extra privacy. So while something like a “Sun Score” may initially sound designed for people who want sunlight pouring into every room of the house, it could just as easily become a tool for shade seekers to use in reverse. Of course, sunlight preferences are subjective anyway. For instance, a recent study found that while tree-filled neighborhoods tend to reduce stress for many people, not everyone responds the same way. Some people actually preferred more open, sunny environments instead. Sunlight Shouldn’t Outshine Everything Else At some point, though, you do have to wonder whether technology features are starting to encourage buyers to overthink things just a little bit. Because every house technically has sunlight. Unless, of course, you happen to be shopping for an underground bunker. And sunlight is literally outside all day… well, unless you live somewhere in the world that barely sees the sun for a few months of the year. The reality is, many buyers are still dealing with limited inventory, affordability challenges, rising insurance costs, competition, property taxes, and mortgage rates. In many markets and price ranges, it can already be difficult enough to find a house that checks the major boxes. So while a “Sun Score” might be a fun feature to explore, it probably shouldn’t become the deciding factor between buying an otherwise great house and walking away from it. On the Bright Side… You Have Some Control Over the Sunlight Unlike things such as location, taxes, school districts, layout, or price, sunlight is also one of the easier things to work around after you move in. You can trim trees, open blinds, repaint rooms brighter colors, improve lighting, enlarge windows, install skylights, or simply spend more time outdoors. And if you prefer less sunlight, there are plenty of ways to tone things down too, with landscaping, window treatments, covered patios, or simply choosing rooms that naturally stay cooler and darker throughout the day. The reality is that how much sunlight you get overall depends on a huge number of factors that have very little to do with the individual house itself — where you live geographically, the climate, weather patterns, surrounding terrain, time of year, nearby trees, neighboring homes, and even which direction the property faces. If maximizing sunshine is truly one of your top priorities, geography probably matters far more than the angle of your breakfast nook. According to data compiled by Visual Capitalist , cities like Yuma, Phoenix, and Las Vegas get dramatically more sunshine overall than many other parts of the country. At the end of the day though, buying a house has always involved balancing priorities. Every buyer has their own “must-have” list, and that’s completely reasonable. But sometimes technology can create the illusion that every tiny variable should be optimized perfectly, when in reality, most homeowners end up adapting to their home over time anyway. Or…adapting it to their liking in some way. The Takeaway: A new “Sun Score” feature introduced by a real estate website is designed to help buyers estimate how much natural light a home receives throughout the day. And while natural light is certainly something many people care about, it also raises an interesting question about how much information is too much information during the home search process. Today’s buyers already have access to more data, ratings, and scoring systems than ever before. While tools like this can be interesting and even useful, they can also create a tendency to overanalyze smaller details while losing sight of bigger priorities like location, layout, affordability, and overall fit. At the end of the day, every buyer has different preferences. Some love bright sunny spaces, while others prefer shade, privacy, or cooler wooded lots. The important thing is remembering that no home is going to score perfectly in every category — and most people end up making a house their own once they move in anyway.
By KCM September 10, 2026
14 Years Running: Why Real Estate Is Still America’s Favorite Investment Quick gut reaction. Which investment do Americans trust more than stocks, gold, savings accounts, and bonds? The answer hasn't changed in 14 years. It's real estate. And this year, that answer comes with even more conviction behind it. New data shows people aren't just saying homeownership is a smart move, they're feeling better about it than they have in years. Let's dig into why. Real Estate Takes the Top Spot – Again Every year, Gallup asks Americans to name the best long-term investment. And for the 14th year in a row, real estate came out on top (see graph below): That's not a fluke or a hot streak. That's 14 straight years of beating out stocks, gold, and everything else. Think about everything that's happened in that stretch – rising rates, market swings, election years, you name it. Through all of it, Americans kept picking real estate. That kind of staying power says something about how people view homeownership – and it makes sense. Historically, it’s one of the best ways to build wealth in this country. As Michelle Egan, Head of Credit Solutions, Impact Finance at JPMorgan Chase, explains : “ Owning a home has long been considered one of the most reliable ways to build wealth. Beyond providing shelter, a home is a valuable asset that can appreciate over time, build equity, and serve as a financial resource for generations.” Now, you may have seen chatter online saying home prices are falling and wondered if that changes the math. It really shouldn’t. Nationally, home prices are still rising – just at a slower pace than a few years ago. Yes, some local markets are seeing slight dips, but those dips are small compared to how much home values have grown over the past 5 years . Generally speaking, home prices almost always rise. As long as you plan to live there for a good length of time, you should still have the chance to build equity. More People Say Buying Beats Renting And while it's true homeownership has been seen as a worthwhile pursuit for years now, something interesting is happening. It may actually be gaining a bit more popularity again. According to Bank of America's latest Homebuyer Insights Report, 53% of people now say it's better to buy a home than to rent or move in with family. That's the first time buying has taken the lead since 2023 (see graph below): In that same report, here are a few other signals that confidence in homeownership is on the rise: 90% of people say a home is a valuable investment, up from 79% just last year. And 94% say owning a home provides stability, up from 83% the year prior. Those are relatively big jumps in a short amount of time. And here’s what may be driving it. It’s About More Than Money Sure, affordability is still tight and some markets are still hard to break into, but that hasn’t changed what people feel about homeownership as a goal. And the reason why is simple – it's not just a financial decision. It’s a lifestyle choice. A home pays you back in ways stocks never could. As Sheharyar Bokhari, Principal Economist at Redfin, says: " For many homeowners, a home is more than a place to sleep and store belongings—it's a reflection of who they are. Homeownership can help people put down roots, build relationships and create a space that feels uniquely their own." You can't get that from a brokerage account. A home is the one investment that grows your wealth and gives you a place to build your life. And that means something. Bottom Line For 14 years straight, Americans have called real estate the best long-term investment, and confidence in owning a home is on the rise. If you've been weighing whether buying is worth it, let's connect and talk through what that first step could look like for you.
Show More