Why January Is the Best Time to Kickstart Your 2026 Home Search

Inner Circle • January 22, 2026

It’s a new year, and if buying a home in 2026 is on your mind, there’s one simple piece of advice worth hearing first: get started now.

Not in March. Not in spring. Not “when the weather gets better.” Now.

Why? For starters, buying a home takes time. A recent Realtor.com article suggests getting started at least six months before you plan to close. That doesn’t mean starting in January automatically puts you on track for a June closing. In fact, if you get started now, there’s a good chance you could be in a home much sooner than that.

On the flip side, even if you don’t plan to move until later in the year, beginning the process early still puts you in a far stronger position when you’re ready to make offers. You’re almost always better off starting sooner rather than later.

There’s a lot involved beyond simply finding a house you like. Financial preparation, getting pre-approved for a mortgage, understanding what you can truly afford, getting a handle on the existing inventory, touring homes, writing offers, negotiating terms, and finally closing — all of that takes time. And that’s before factoring in local competition and inventory.

But as we head into this new year, there’s another reason starting early matters even more — and it has everything to do with what’s happening in the market right now…

It’s Finally a Buyer’s Market in Many Areas… But It Might Not Last

One of the biggest reasons to begin in January is where the market stands right now. In many areas, conditions are unusually favorable for buyers — and that’s not something to assume will stick around.

According to recent housing market data, there were roughly 37% more sellers than buyers across the U.S. in November 2025, one of the largest gaps on record going back to 2013.

A gap that large can give buyers more negotiating power. It often leads to more options, more time to consider choices, and greater leverage when it comes to price, terms, and requests for seller concessions.

But that gap can easily close.

Many buyers put off looking for a home until the spring market “officially” begins. That’s in quotation marks because there really is no official date for when the spring market begins. But at some point in the next few months, there will likely be a surge of buyers entering the market.

When that happens, competition will increase and many of the advantages buyers enjoy early in the year will likely begin to shrink. Buyers who wait may find themselves facing more multiple-offer situations, tighter negotiations, and less room to ask for concessions.

Getting started in January doesn’t just give you a head start — it gives you a shot at taking advantage of conditions that may look very different just a few months from now.

The First Thing to Do After the First of the Year

If you’re even just thinking about buying a home in 2026, the most productive first step after the new year isn’t scrolling listings or heading out to open houses — it’s having a conversation with a local real estate agent.

National headlines are helpful for understanding broad trends, but real estate is extremely local. Conditions can vary dramatically from one city to the next, from one neighborhood to another, and even from one price range to another within the same town.

An agent can walk you through what inventory looks like right now, how competitive buyers are in your target price range, and whether sellers are negotiating or still holding firm. They can also help you come up with a timeline and strategy based upon your personal situation and the current market conditions.

The Takeaway:

Buying a home almost always takes longer than people expect. That’s why many experts recommend starting the process at least six months before you plan to move. That doesn’t mean it has to take that long — plenty of buyers find and close on a home much sooner. But it does mean that giving yourself time is rarely a bad idea.
Starting as early in the year as possible is always smart, but starting early in 2026 may be even smarter.
With roughly 37% more sellers than buyers — the largest gap we’ve seen since 2013 — today’s market is offering buyers opportunities that may not last once more people jump in later this year. Waiting until spring could mean more competition and fewer advantages than buyers see right now.
If you’re even thinking about buying in 2026, getting the ball rolling in January can put you in a much stronger position. And the best first step isn’t browsing listings — it’s talking with a local real estate agent who can explain what’s happening in your market, help you set realistic.


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How to Effectively Market Your Reno Rental

March 9, 2026
How to Effectively Market Your Reno Rental Navigating the dynamic rental market requires a strategic approach to attract reliable tenants and maximize returns. Whether you own a single-family home or need commercial property management in Reno, effectively showcasing your investment is paramount. With competition growing among property management companies in Reno, NV, we understand that a robust marketing strategy is the foundation of long-term success. 

Top Mistakes Homeowners Are Making in 2026 (And How To Avoid Them)

By KCM • March 7, 2026
Top Mistakes Homeowners Are Making in 2026 (And How To Avoid Them) Let’s be clear: selling your house is absolutely possible right now. According to the National Association of Realtors (NAR), roughly 11k homes sell every day in this country. And the sellers who are making their moves happen all have one thing in common: they’ve adjusted their strategy to match today’s market. They’re realizing inventory has grown. Homebuyers are more selective. And buyer expectations are higher. The sellers who struggle are usually approaching today’s market with yesterday’s expectations. Here are the three biggest mistakes they're making – and how to avoid them. 1. Pricing Based on What Their Neighbor Got a Few Years Back Setting your price is the most important decision you make when you sell – and the one that’s most often mishandled. Realtor.com data shows almost 1 out of 5 sellers in 2025 had to drop their price. Here’s what those sellers went wrong. Buyers have more choice and more negotiating power now that inventory has grown. And house hunters will actively avoid your house is if feels like it’s priced too high. That's why overpricing usually leads to: Fewer showings Less competitive (or lowball) offers Longer time on market And all three of those side effects are things you don’t want to deal with. What To Do Instead: The good news is the cure is simple. Just price for today’s buyer, not yesterday’s headlines. Lean on your agent’s knowledge of recent comparable sales, current competition, and local buyer behavior to land in the value “sweet spot” that drives traffic and urgency from day one. 2. Trying To Skip Repairs That Buyers Now Expect A few years ago, you could sell as-is and still get well above asking. Today? Not so much. Right now, NAR says two-thirds of sellers are making at least some repairs. And the reason why is simple. In a market with more inventory, buyers compare homes side by side. Homes that don't show well (or feel dated) are going to lose attention quickly, even if the issues are minor. What To Do Instead: Ask your agent which high-impact, low-stress updates they’d recommend for your house. The goal isn’t perfection. It’s helping buyers see themselves moving in without a mental to-do list. Small investments in staging, repairs, and curb appeal can make a huge difference in how quickly offers come in – and how strong those offers are. 3. Playing Hardball When Buyers Try To Negotiate Today’s buyers have housing affordability at the top of their minds. And since money is already tight, they’ll be pickier and will probably ask for some compromises from you. Whether that’s making repairs, giving them a credit at closing, or taking just a few thousand dollars off your asking price, negotiating is normal again. So, if something pops up in the inspection, you’re going to need to be open to talking about it. If you’re not, you may very well see your buyer walk away. And some sellers are figuring this out the hard way. Redfin data shows one of the big reasons home sales fell thru in 2025 was inspection or repair issues. Odds are those homeowners weren’t willing to flex a bit to get the deal done. What to Do Instead: Meet with your agent to make sure you understand what buyers in your area care the most about. Align your price with value, present the home clearly and confidently, and stay open to reasonable negotiations that keep deals moving forward. Bottom Line The sellers who succeed in this market aren’t doing anything extreme. They’re pricing their house right, making strategic repairs, getting local guidance, and making decisions based on how buyers actually behave today. Those small but mighty mindset shifts could make or break your sale. Want a real plan tailored to your home and your neighborhood? Let’s talk.

Renting vs. Buying: The Numbers Might Surprise You

By KCM • March 5, 2026
Renting vs. Buying: The Numbers Might Surprise You Renting can feel like the easier choice right now. There’s no big down payment. No dealing with surprise repairs. And no long-term commitment. But then your rent goes up again. And again. And suddenly the thing that seemed flexible starts looking… expensive , especially considering you’re not building any equity. And once that happens, it’s easy to feel a little trapped in the cycle. That’s because there’s so much chatter today about how buying a home isn’t affordable. But the truth is, the math may work out better than you'd expect based on what’s changed recently. Buying Is More Affordable Than Renting in Many Areas In a lot of places today, owning a home actually costs less each month than renting a 3-bedroom home. And recent data from ATTOM shows that’s true in nearly 58% of counties across the U.S. (see chart below). And that's after you factor in things like insurance and typical maintenance costs. In other words, even though it may feel like a bit of a shock, the numbers show rent often stretches monthly budgets more than owning does. That’s thanks to slower home price growth, more homes for sale , and monthly mortgage payments starting to ease as rates come down. Affordability Still Varies by Region Now, even though nationally the balance has shifted, that doesn’t mean buying is more affordable in every market or for every renter. While buying is more affordable than renting in nearly 58% of counties nationwide, that share looks different depending on your region (see graph below): The biggest improvement is happening in the Midwest and South. But if you’re living in the West, things could still feel tight. The takeaway? How affordable buying is really depends on where you live. And the only way to know how this plays out where you live is to look at the numbers locally. So, What’s Still Holding Buyers Back? Maybe you’re nodding along so far but thinking, “Okay, but I still can’t afford the upfront costs.” If that’s your reaction, you’re not the only one. For many renters, the biggest hurdle isn’t the monthly payment alone. It’s the down payment, too. But you’re not out of options. Here’s the part most people don’t hear enough about: there are thousands of down payment assistance programs available across the country, and many buyers qualify without realizing it. And the average benefit? Roughly $18,000 . That kind of support can help cover part of your down payment or closing costs , which means you may not need to save nearly as much as you think to get started. When you combine that with monthly payments that may work better than expected, especially as rates continue to ease and prices cool, buying may feel far more realistic than it looks at first glance. Bottom Line The point isn’t that everyone should rush out and buy a home tomorrow. It’s that renting isn’t always the more affordable option people assume it is – and buying may be more realistic than it feels once you look at the full picture. If you’re renting and feeling stuck in the “someday” loop, it might be worth a simple conversation. Just a chance to see what’s possible and whether it makes sense for you.
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