Why 50% of Homes Are Selling for Under Asking and How To Avoid It

KCM • October 5, 2025

Why 50% of Homes Are Selling for Under Asking and How To Avoid It




If your selling strategy still assumes you’ll get multiple offers over asking, it’s officially time for a reset. That frenzied seller’s market is behind us. And here are the numbers to prove it. 

From Frenzy to “Normal”

Right now, about 50% of homes on the market are selling for less than their asking price, according to the latest data from Cotality.

But that isn’t necessarily bad news, even if it feels like it. Here’s why. The wild run-up over the last few years was never going to be sustainable. The housing market needed a reset, and data shows that’s exactly what’s happening right now.

The graph below uses data from Zillow to show how this trend has shifted over time. Here’s what it tells us:

  • 2018–2019: 50–55% of homes sold under asking. That was the norm.
  • 2021–2022: Only 25% sold under asking, thanks to record-low rates and intense buyer demand.
  • 2025: 50% of homes are selling below asking. That’s much closer to what’s typical in the housing market.

Why This Matters If You’re Selling Your House

In this return to normal, your pricing strategy is more important than ever.

A few years ago, you could overprice your house and still get swarmed with offers. But now, buyers have more options, tighter budgets, and less urgency.

Today, your asking price can be make or break for your sale, especially right out of the gate. Your first two weeks on the market are the most important window because that’s when the most serious buyers are paying attention to your listing. Miss your price during that crucial period, and your sale will grind to a halt. Buyers will look right past it. And once your listing sits long enough to go stale, it’ll be hard to sell for your asking price.

The Ideal Formula

Basically, sellers who cling to outdated expectations end up dealing with price cuts, lower offers, and a longer time just sitting on the market. But homeowners who understand what's happening are still winning, even today.

Because that stat about 50% of homes selling for under asking also means the other half are selling at or above – as long as they're priced right from the start.

So, how do you set yourself up for success? Do these 3 things:

  1. Prep your house. Tackle essential repairs and touch-ups before you list. If your house looks great, you’ll have a better chance to sell at (or over) your asking price.
  2. Price strategically from day one. Don’t rely on what nearby homes are listed for. Lean on your agent for what they’ve actually sold for. And price your house based on that.
  3. Stay flexible. Be ready to negotiate. And know that it doesn't always have to be on price. It may be on repairs, closing costs, or some other detail. But know this: today’s serious buyers expect some give-and-take.

If you want your house to be one that sells for at (or even more than) your asking price, it’s time to plan for the market you’re in today – not the one we saw a few years ago. And that’s exactly why you need a stand-out local agent.

Bottom Line

You don’t want to fall behind in this market.

So, let's talk about what buyers in our area are paying right now. With local expertise and a strategy that gets your house noticed in those crucial first two weeks, anything is possible.

Want to know what your house would sell for?

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By KCM July 8, 2026
The Secret To Selling Fast, No Matter the Market When you put your house on the market, you don’t just want it to sell. You want it to sell fast . But the thing is, nationally, it’s taking a little longer to sell lately. And that slowdown can feel frustrating if you want a fast process. Here’s what you need to realize. In every market right now, there’s one clear exception: Well-priced, well-presented homes are still selling, and it’s often faster than you’d expect. If you can tap into that, you can still set yourself up to move quickly, too. Here’s how to get it done. How Long It Takes To Sell Today According to Realtor.com, homes are selling in about 52 days right now. That’s how long the process takes from the day it hits the market until closing day . And while that may sound slow to you, it’s not slow. It’s normal. That’s because it’s pretty much right in line with what it was during the last normal years in the market (see 2018-2019 in the graph below): It just feels slow when you’re eager to move – or when you think back a few years to when homes seemed to sell almost instantly. But here’s what matters most. The market is normalizing. Not at a standstill. This is the norm for timing from start to finish. You may have an accepted offer in hand even faster than this. Markets Where Homes Still Sell Quickly, Even Now Zillow says the typical home will go “pending” or “under contract” in 19 days. Some homes even see it happen in as little as 7 days. It just depends on where you are – and how you prep your house. So, don’t let the slowing pace of sales stress you out. Homes can still sell fast, if they’re positioned right. Just to show you, here’s a quick look at some of the markets that are moving faster than the norm, according to Zillow (see map below). This’ll show you how different it can be based on where you live. The key things you need to remember when looking at this visual: It varies a lot based on where you live. Within the same state, individual neighborhoods or pockets may sell much faster than the norm. Even in slower moving states, you can still sell quickly. As the map shows, in those places there are still homes that go under contract in as little as a week. So don’t worry about if your state made either list. As Orphe Divounguy, Senior Economist at Zillow, says: “The cream of the crop is still selling fast, even in markets that have slowed considerably . . .” The Big Reasons Some Homes Sit, and Some Sell Fast And here’s the big secret. While location can definitely play a role, it’s not just about location. It’s about strategy. Today’s buyers are paying attention to condition . They’re comparing photos, upgrades, layout, location, and price. And they’re choosing homes that feel move-in ready and well worth the value . The homes that check those boxes? They’re not sitting for long – no matter where they are. As the Wall Street Journal (WSJ) explains: “. . . some homes are still flying off the shelves. These houses are often in the Midwest or Northeast, where the lack of new construction keeps a lid on supply. Certain homes in other markets are selling quickly, too, often when a home is move-in ready .” Because in any market – hot or not – if a home is overpriced , needs too much work, or just doesn’t meet current buyer expectations, it’s not going to sell. In this market, the sellers who win are the ones who get real about their house. They’re honest about how their home compares to other listings, realistic about price, and they work with an agent who truly understands today’s market and what it takes to sell. When your agent knows how to price strategically, spotlight the strengths of your home, and move quickly when the market gives clear signals, that’s when the results follow. Bottom Line Today's housing market rewards the right strategy. Because even in a slower area, the homes that are priced realistically and positioned well are still selling – sometimes faster than you may expect. Let’s connect if you’re ready to make yours one of them.
By The Lighter Side of Real Estate June 30, 2026
If you’ve ever bought a home before, you’re probably familiar with the advice that agents give their clients: don’t make any big purchases while you’re in the middle of house hunting. “Big purchases” can mean a lot of things—opening new lines of credit, splurging on furniture, committing to a pricey vacation, or upgrading appliances. And, of course, the one agents mention the most…a new car. Even with that warning, it’s easy to see how some buyers slip. Life happens. Sometimes it’s a planned purchase, sometimes it’s impulsive, and sometimes it’s just unavoidable. A new car can sneak into the budget without realizing its ripple effects. Yet these decisions can dramatically impact how much home a buyer can afford, or even whether they qualify for a mortgage at all. Cars aren’t exactly optional for most people. You can’t always time a broken-down engine or a growing family’s need for extra space to line up with your home buying schedule. And some buyers may have purchased a vehicle months before they even began house hunting, not fully aware of the impact it could have on their homebuying power. But to the degree that it is in your control, understanding the numbers can make a huge difference when planning for a mortgage. How Much Can a Car Payment Cost You? Maybe Over $100,000. Defining exactly how much a car payment will impact a buyer’s home affordability isn’t something you can do in a vacuum. It depends on income, other debts, interest rates, and a host of personal financial factors. That said, looking at a few different analyses can give a clear sense of just how significant even a moderate auto loan can be. According to Mortgage Research Network , each additional $100 in monthly car payment can reduce a buyer’s home-buying power by roughly $14,000. For example, a $600 car payment could potentially lower the maximum home price by more than $80,000. A similar analysis from Refi.com finds that every $100 in car payment reduces mortgage-qualifying potential by about $15,400. At that rate, a $600 monthly payment could shrink a buyer’s mortgage-eligible price by nearly $90,000, depending on other debts and financial circumstances. And last, but certainly not least… Realtor.com suggested that a $430 car payment could reduce a borrower’s mortgage borrowing power by as much as $100,000 in certain situations. To put this in context, the average monthly car payment in the U.S. for a new vehicle is around $700, while the average for a used car sits closer to $500. And that’s just one vehicle—many households carry payments on multiple cars. When you start stacking those payments, it quickly becomes clear that the vehicles in your driveway can have a surprisingly large impact on the home that driveway leads to. Buy the Car You Need—but Know the Home It Costs You Seeing how much even a single car payment can reduce homebuying power makes it all the more obvious how critical it is to think carefully about buying a car not only during the home buying process, but also before you even start house hunting. For most buyers, it’s not about forgoing a necessary vehicle, but about making choices that preserve as much buying power as possible. That could mean opting for a used car purchased with cash, choosing a lower-cost vehicle, or delaying a second car until after closing. For others, living in a walkable neighborhood or one with good public transit can reduce the need for multiple vehicles altogether. Even small adjustments—like refinancing an existing auto loan or paying down debt before applying for a mortgage—can add tens of thousands of dollars to what a buyer could afford. Every decision around transportation affects the home you can realistically buy. With that perspective, you can make informed choices that balance your daily needs with long-term goals, helping ensure that your car payments don’t shrink your home-buying budget any more than necessary. It can also be helpful to connect with a local real estate agent and a mortgage professional early on—even if you’re not quite ready to buy. They can provide guidance specific to your situation, run the numbers for your income, debts, and potential car payments, and help you make informed decisions before taking on any new financial obligations. The Takeaway: Car payments can significantly reduce how much home a buyer can afford. Even a modest auto loan can translate into tens of thousands of dollars in lost purchasing power—and households with two or more car payments feel that impact even more. The more you understand how these costs interact with mortgage approval, the more control you have over your homebuying options. Whether that means choosing a lower-cost vehicle, waiting on a purchase, refinancing an existing loan, or exploring walkable, transit-friendly neighborhoods, small decisions can have big ripple effects. If you’re thinking about buying a home in the near future, looping in a local agent and a mortgage pro early can help you map out the smartest path forward.
By KCM June 26, 2026
What Rising Inflation Means for Your Move Data shows inflation is moving in the wrong direction. But before the headlines send anyone into a panic, here's what's actually going on, why it matters for the housing market, and what it means if you're thinking about buying or selling. Inflation Went Up – Here’s What That Actually Means The government tracks inflation in a variety of ways. One is something called PCE – the Personal Consumption Expenditures Price Index. It measures how much more (or less) people are paying for goods and services compared to a year ago. And just based on your own expenses, you can probably guess which way that’s trending. That’s the one everyone is talking about right now. Check out the yellow line to see how that’s spiked since February (see graph below). A big driver of this jump is the ongoing conflict in the Middle East, which has pushed gas and energy prices significantly higher. Now, you may have noticed there’s a second line. The blue line shows core PCE. That’s the same measure, but with gas and energy prices stripped out. The Federal Reserve (the Fed) actually watches this number most closely because energy prices swing around a lot and can be misleading. And here’s the somewhat encouraging part. Core PCE is rising, but not nearly as fast as the overall number. That suggests a good chunk of the inflation spike we’re seeing right now is tied directly to what’s happening overseas. So, when that situation settles down, inflation may settle a bit, too. Why This Matters for Mortgage Rates Here's the housing connection. When inflation is high, the Fed tends to keep the Federal Funds Rate elevated or even raise it to try to taper spending and cool inflation back down. And while it's not a one-for-one relationship, that Federal Funds Rate can have an impact on your mortgage rate when you buy. Right now, based on the information we have, there's roughly a 50/50 chance the Fed actually raises the Federal Funds Rate before the end of 2026, according to CME FedWatch (see graph below): While it’s too soon to say where this goes for certain and if we’re headed for a rate hike, it does mean mortgage rates are probably not coming down as soon as most people were hoping. If you've been waiting for rates to drop significantly before making a move, this report is a reminder that "higher for longer" is still very much on the table. It really all depends on where the economy goes from here. According to Bankrate: “Oil prices and bond yields have dropped a bit . . . but they're still way up compared to the start of spring. Until there’s a resolution to the war, look for both inflation and mortgage rates to stay high. ” But This Is Not 2008 – Not Even Close Just remember, a tough economy does not equal a housing crash. The conditions today are very different from what led to the 2008 collapse. Here's why: Inventory is still relatively low. There's no flood of homes hitting the market. Most homeowners today have strong equity in their homes. Lending standards are far stricter than they were before 2008. Today's challenge is affordability, not a wave of distressed underwater sellers. Uncomfortable and unhealthy are not the same thing. The market feels hard right now, but "hard" and "crashing" are very different. You Still Have Options. Here’s What To Do. High rates don't mean homeownership is out of reach. It just means the path looks a little different. There are real strategies that can help, depending on your situation: Ask your lender about different loan options. Adjustable-rate mortgages (ARMs) or rate buydowns may help lower your monthly payment in the short term. Explore first-time buyer programs, down payment assistance, or seller concessions that could help offset costs. Stay in close touch with a trusted agent and lender. When rates shift, and they will, you’ll want to be ready to move fast. The right strategy, tailored to your goals, matters a lot more than waiting for the perfect moment that may never come. Bottom Line Inflation is still above where the Fed wants it, and that means mortgage rates are likely to stay elevated for a while. But for people who need to move, strategy matters far more than trying to perfectly time the market. Wondering what this means for your specific situation? Reach out today. Let's cut through the noise together and make a plan that actually works for you.
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