Should You Call a Seller’s Bluff If They Say Another Offer Is Coming in on a House You Want to Buy?
The Lighter Side of Real Estate • July 16, 2023
It’s not uncommon for home buyers to feel they’re being lied to when they’re told there’s another offer coming in on a house they want to buy, no matter what the current real estate market is like.
But considering you’ve probably been hearing that houses are taking longer to sell, prices are coming down, and there are fewer buyers to compete with, it might seem even more suspicious if you’re told there’s another offer on a house you want to buy right now.
All of that is true in many areas, so an offer mysteriously coming in on a house you want to buy is even more unbelievable when the one you have your eyes on has been on the market for some time. It’s like, how in the world did someone else randomly decide to make an offer on this house when it’s been on the market 87 days? Where have they been? Why now? Do they even really exist, or is the seller bluffing?
If you find yourself in that position, it’s natural to be skeptical. It’s always possible that a seller (or their agent) is bluffing, and a little skepticism isn’t the worst thing in the world, especially when you’re deciding on how much to offer on what is typically the largest purchase most people make in their lives.
But the reality is, it’s not uncommon for another offer (or several others!) to come in at the same time you decide to make an offer on a house, even if it’s been on the market for a while.
Unfortunately, it’s almost impossible to ask for — and actually get — “proof” of another offer. You just have to trust what you’re being told, and your gut.
Here’s Why It’s Probably Not a Bluff
Fortunately, there are a few reasons why the seller and their agent probably aren’t bluffing…
- An agent could get in trouble for lying. Between the National Association of Realtors Code of Ethics (which most agents adhere to), as well as state and national real estate rules and regulations established to protect the consumer, most agents wouldn’t risk losing their license by lying about the existence of another offer.
- It could hurt their reputation. Besides legal trouble, most agents wouldn’t want to damage their reputation — which could cost them future clients and business — for the sake of creating urgency on one listing.
- It could hurt their seller. If they bluff it might cause a buyer to disappear either because they simply want to test and see if there truly is another offer, or just don’t want to get involved in a bidding war. If the buyer doesn’t come in with an offer and the seller’s agent has to push for them to submit one because the other offer didn’t come in, or never truly existed, they have lost leverage and negotiating power.
- Sometimes it isn’t so much a lie, as it is a heads up. A lot of times there may not actually be an offer in writing, but the listing agent knows there’s another buyer interested in making one. There’s nothing wrong with the listing agent letting other interested parties know there’s another offer potentially coming in, or already received, in order to make sure everyone who’s interested has a fair chance at making an offer before they accept one.
- A property you like is likely to appeal to another buyer. No matter how few buyers are in the market, there’s always a chance there’s at least another buyer actively looking for a house in your area and price range. And if you like a house, there’s a good chance anyone else in the price range will see the value in it as well.
Here Are Your Options for Dealing With a Potential “Phantom” Offer
First and foremost, if you’re being told there’s another offer on a house you want to make an offer on, your agent will likely ask the listing agent how they’ll handle the process. The listing agent will guide them by telling them whether they want you to submit your “best and final” offer right up front, or if they want an initial offer and plan on coming back to everyone with a chance to improve it or negotiate further.
Ask your agent how he or she feels about the existence of another offer. Your agent should have a good understanding of the current market activity, and a sense about whether they can trust what the other agent is saying, based upon their experience in the field.
Depending upon how you and your agent feel after assessing, you can:
- Call their bluff and not submit an offer. If you’re really confident that there truly isn’t another offer, you could tell them you’ve decided not to make an offer and hope that they change their tune and more or less beg you to come in with an offer. But this is extremely risky, because if there is another offer, you’re not going to even be in consideration and could lose out on having a shot at getting it. It could be really disappointing to see the house sold to someone else, especially if it’s for less than you were willing to pay for it.
- Make an offer as if there isn’t another one. If you’re not entirely convinced that there’s another offer, you can always make an offer that you’d ideally make if there wasn’t another offer coming in. In other words, make an offer that isn’t your highest or best terms and try to get the best deal possible. The downside to doing this is it could hurt your chances by making you look less serious or as strong as the other buyer if another one exists, even if you do eventually improve your price and terms.
- Submit a strong offer you feel good about, whether you get the house or not. Your best (and safest) bet is to just make the strongest offer you feel comfortable making. Make an offer that you’d feel happy having paid to get the house if they accept your offer, and wouldn’t regret if another buyer did exist and their offer ended up being chosen over yours. This way you’re in the mix and will feel like you’ve at least given it your best shot.
The Takeaway:
When you’re told there’s another offer coming in on a house you’re interested in buying that’s been on the market for a while, it’s easy to wonder if it’s true, or a bluff. But it’s even more difficult to believe in the current market where houses are supposedly taking longer to sell, prices are coming down, and there are fewer buyers to compete with in many areas!
Unfortunately, it’s almost impossible to get “proof” of another offer. You just have to trust your gut, and what you’re being told. Fortunately, it’s risky for a seller or their agent to lie about the existence of another offer, so it’s probably not a bluff.
While you can call their bluff and either not make an offer at all, or make one that isn’t your strongest or best, your safest bet is to make the strongest offer you feel comfortable making.
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Home Updates That Actually Pay You Back When You Sell Planning to sell this spring? While you may be tempted to hold off until the first blooms or the spring showers hit, that's actually waiting too long to get started by today’s standards. Buyers have more options than they did a few years ago. So, it's worth it to tackle repairs now and make sure your house is set up to stand out. Because you don’t want to be caught scrambling right before the spring rush. Or, running out of time to do the work your house really needs. The key is focusing on updates that actually matter. And that’s exactly where return-on-investment (ROI) data comes in handy. Which Projects Tend to Pay Off? Every year, Zonda looks at which home improvements deliver the most bang for the buck when you go to sell the home. And the results can be a little surprising. The green in the chart below shows the updates where sellers have the biggest potential to add value based on that research: While there's a wide range of projects represented in this data, the cool part is, some of the top winners aren’t big to-do's. They’re just swapping out doors. Small Updates, Big Visual Impact This goes to show little projects can have a big impact. So, you don’t have to spend a fortune. And you don’t need to tackle everything on this list. But in today’s market, doing nothing can work against you. Now that buyers have more homes to choose from, a lot of them are going to opt for what’s move-in ready. The best advice? Focus on what your house needs, whether it’s listed here or not – like the repairs you’ve been putting off. A front door or shutters in need of a little TLC. Piles of leaves in the yard. Scuffed up paint where your kids play inside. Those details matter too. Mallory Slesser, Interior designer and Home Stager, explains it to the National Association of Realtors (NAR) this way: “If you’re looking for affordable updates that pack a punch, dollar for dollar, I would say painting; changing out light fixtures; changing out hardware; maybe new draperies or window treatments. Those are all cost-effective ways to make a big statement. It really changes the space.” These seemingly small things help buyers focus on the home itself – not the work they think they’ll have to do after moving in. And that’s paying off for other sellers. Buyers are often willing to spend more on homes that feel well cared for, updated, and move-in ready. This Chart Is a Starting Point, Not a Strategy Here’s the important thing to remember. National data like this is a guideline. Buyer preferences are going to vary by location, price point, and even neighborhood. That means a project that boosts value in one area might be unnecessary (or even overkill) in yours. That’s why the first step should always be to talk with a local real estate professional before you start. An experienced agent can help you answer questions like: Which updates do buyers in your market expect? What can you skip without hurting your sale? Where will a small investment make the biggest difference? Is it better to update, or sell as-is ? That guidance helps you avoid over-improving and under-preparing. Bottom Line If you’re looking to sell this spring, you still have time to make updates that help your home stand out – without taking on a full renovation. If you’re not sure where to start, let’s talk through what makes sense for your house. A quick conversation can help you prioritize the updates that’ll pack the biggest punch. What’s one upgrade you’ve been thinking about – and wondering if it’s worth it?
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Are Big Investors Really Buying Up All the Homes? Here’s the Truth. It’s hard to scroll online lately without seeing some version of this claim: “Big investors are buying up all the homes.” And honestly, if you’re a homebuyer who’s lost out on a few offers, that idea probably sounds believable. When homes are expensive and competition is tight, it’s easy to assume giant companies are scooping everything up behind the scenes. But here’s the thing: what people assume is happening and what the data actually shows aren’t always the same. Let’s look at what’s really happening with large institutional investors in today’s housing market – because the numbers tell a much different story than the headlines. The Number Most People Won’t See Online Let’s start with the most important stat. According to John Burns Research & Consulting (JBREC), large institutional investors – those that own 100 or more homes – made up just 1.2% of all home purchases in Q3 of 2025 (see graph below): That’s it. Out of every 100 homes sold, only about 1 went to a large institutional investor. And here’s an important point that often gets missed: that level of investor activity is very much in line with historical norms. It’s not unusually high, and it’s actually well below the recent peak of 3.1% back in 2022 – which itself was still a small share of the overall market. So, while it can feel like big investors are everywhere, nationally, they’re a very small part of overall home sales. Why Investor Activity Gets So Much Attention There are two main reasons this topic gets so much attention: Investor activity isn’t spread evenly. Investors are more active in certain markets, which can make competition feel intense for homebuyers in those areas. As Lance Lambert, Co-Founder of ResiClub, explains:“On a national level, “large investors”—those owning at least 100 single-family homes—only own around 1% of total single-family housing stock. That said, in a handful of regional housing markets, institutional and large single-family landlords have a much larger presence. ” Investor is a broad term. Part of what makes the share of purchases bought by investors sound so big is because many headlines lump large Wall Street institutions together with small, local investors (like your neighbor who owns one or two rental homes). But those are very different buyers.In reality, most investors are small, local owners, not massive corporations. And when all investors get grouped together in the headlines as a single stat, it inflates the number and makes it seem like big institutions are dominating the market (even though they’re not). Yes, big investors exist. Yes, they buy homes. But nationally, they’re responsible for a very small share of total purchases – far smaller than most people assume. The bigger challenges around affordability have much more to do with supply, demand, and years of underbuilding than with large institutions competing against everyday buyers. That’s why it’s so important to separate noise from reality, especially if you’re trying to decide if now is the right time to move. Bottom Line If you want to talk through what investor activity actually looks like in our local market, and how it impacts your options (or doesn’t), let’s connect. Sometimes a little context makes all the difference.
