Key Skills You Need Your Listing Agent To Have

KCM • October 26, 2023

Key Skills You Need Your Listing Agent To Have




Selling your house is a big decision. And that can make it feel both exciting and a little bit nerve-wracking. But the key to a successful sale is finding the perfect listing agent to work with you throughout the process. A listing agent, also known as a seller's agent, helps market and sell your house while advocating for you every step of the way.

But, how do you know you've found the perfect match in an agent? Here are three key skills you’ll want your listing agent to have.

They Price Your House Based on the Latest Data

While it may be tempting to pick the agent who suggests the highest asking price for your house, that strategy may cost you. It’s easy to get caught up in the excitement when you see a bigger number, but overpricing your house can have consequences. It could mean it’ll sit on the market longer because the higher price is actually deterring buyers.

Instead, you want to pick an agent who’s going to have an open conversation about how they think you should price your house and why. A great agent will base their pricing strategy on solid data. They won't throw out a number just to win your listing. Instead, they'll show you the facts, explain their pricing strategy, and make sure you're on the same page. As NerdWallet explains:

“An agent who recommends the highest price isn't always the best choice. Choose an agent who backs up the recommendation with market knowledge.”

They’re a Great Negotiator

The home-selling process can be emotional, especially if you’ve been in your house for a long time. You’re connected to it and have a lot of memories there. This can make the negotiation process harder. That’s where a trusted professional comes in.

A skilled listing agent will be calm under pressure and will be your point-person in all of those conversations. Their experience in handling the back-and-forth gives you with the peace of mind that you've got someone on your side who’s got your best interests in mind throughout this journey.

They’re a Skilled Problem Solver

At the heart of it all, a listing agent's main priority is to get your house sold. A great agent never loses sight of that goal and will help you prioritize your needs above all else. If they identify any necessary steps you need to take, they’ll be open with you about it. Their commitment to your success means they'll work with you to address any potential roadblocks and find creative solutions to anything that pops up along the way.

BankRate explains it like this:

“Just as important as the knowledge and experience agents bring is their ability to guide you smoothly through the process. Above all, go with an agent you trust and will feel comfortable with. . .”

Bottom Line

Whether you're a first-time seller or you’ve been through selling a house before, a great listing agent is the key to success. Let’s connect so you have a skilled local expert by your side to guide you through every step of the process.


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By The Lighter Side of Real Estate July 31, 2026
When people talk about why they’re not sure they can buy a home yet, they usually point to the obvious things. Prices feel high. Interest rates aren’t what they used to be. It sounds like every decent house has ten offers by Sunday night. All of that is real. And for some people, those factors genuinely do make buying unrealistic. But for a lot of first-time buyers, there’s something sitting just below the surface that they may not even be able to pinpoint themselves: the fear of getting pre-approved for a mortgage. On paper, getting pre-approved is simple. It doesn’t usually take that long. And within the real estate world, it’s treated as a basic first step — something buyers are somehow supposed to just know they should do before they even scroll through the photos of a listing online. What doesn’t get talked about nearly enough is how emotionally loaded that step can feel if you’ve never done it before. Because at a gut level, getting pre-approved can feel like asking a stranger to decide whether you’re worthy of buying a home at all — and if you are, how much you’re allowed to spend. For some people, that brings up anxiety, self-doubt, embarrassment, or a quiet fear of being told “no.” So if you’ve been thinking about buying your first home but keep finding reasons to delay that first step, it might not be about the market at all. It might simply be fear of the answer. The good news is you’re not the only person who feels this way — and with a little perspective, that first step is usually far easier and far less painful than it seems. Why Agents Often Don’t Realize How Scary It Can Feel Real estate agents ask prospective buyers whether they’re pre-approved early on in the process for practical reasons. They’ve seen deals fall apart because a buyer wasn’t financially prepared. They’ve watched people fall in love with homes they couldn’t actually buy. They know sellers take offers more seriously when a lender is already involved. And because agents live in this world every day, it’s easy for them to forget how intimidating that step can feel to someone doing it for the first time. To an agent, calling a lender is routine. To a buyer, it can feel like walking into a test they didn’t study for. None of this means agents are being dismissive or uncaring. Most simply don’t realize that what feels like a small, obvious step to them can feel enormous to someone else. That said, there’s no real way around it. Unless you’re buying with a large amount of cash, getting pre-approved is part of the process. Why It Can Be Scary for First-Time Buyers Some of the fears around pre-approval are very concrete: Is my credit good enough? Do I have enough saved for a down payment? Wait, how much money should I even expect to have for a down payment? What if the amount I’m approved for doesn’t match what homes actually cost in my area? (Or that I actually like enough to buy…) Those are reasonable questions. They’re also questions a lender can usually answer fairly quickly, often with more flexibility than people expect. But there’s another layer to this that doesn’t get addressed as openly. It’s the uncomfortable feeling that comes with handing over your financial life to someone you don’t know yet. Bank statements, debts, income—it can feel exposing. And if money has ever been a source of stress, shame, or insecurity for you, that vulnerability can hit harder than you expect. Many first-time buyers quietly worry they’ll be talked down to, rushed, or made to feel naïve. Or worse, that they’ll be told they’re not ready in a way that feels final or personal. The truth is, a pre-approval conversation isn’t a verdict on your worth. It’s a snapshot. It’s information. And in many cases, even a “not yet” comes with a roadmap that shows you how to get there. How to Find a Lender Who Is Good With First-Timers To be fair, not all lenders are the same. Some are fantastic with first-time buyers. Others may be completely capable of helping any buyer through the process, but lack a certain touch many first-time buyers would appreciate. One of the best ways to find a lender who understands the human side of this process is through a real estate agent. Agents usually work with multiple lenders and know which ones are patient, educational, and supportive—and which ones are better suited for more experienced buyers. Just as important, a good agent doesn’t wait in the wings until you’re “ready” to buy a home. They can be a sounding board while you’re figuring things out. Someone who helps you frame questions, normalize your concerns, and take the pressure off that first call or email. In many cases, agents are doing this long before anyone is touring homes or signing contracts—and usually without charging you for their time or advice. They understand that buying a home isn’t just a transaction; it’s an emotional decision layered on top of a financial one. The right agent and lender don’t judge where you’re starting. They help you understand it. And sometimes, just knowing you’re not taking that first step alone is enough to make it feel manageable. The Takeaway: While many people think that the thing holding most first-time buyers back are housing prices, mortgage rates, and stiff competition, there is often something hidden below the surface getting in the way for some buyers. While agents often look at it as a quick, easy, and fairly painless process, it’s often a scary process for first-time buyers because it can feel like you’re being judged and deemed worthy or not of buying a house. The reality is that getting pre-approved isn’t a judgment or a final verdict on your future as a homeowner. It’s simply a starting point. It gives you clarity instead of guesswork, and information instead of assumptions. And even if the answer isn’t exactly what you hoped for, it almost always comes with guidance on how to move closer to where you want to be. A good agent can connect you with the right lender who can make the process feel far less intimidating by answering questions, setting expectations, and having empathy for what it feels like to be in your shoes.
By The Lighter Side of Real Estate July 29, 2026
People are turning to AI for just about anything you can think of: Trying to figure out if a strange symptom is worth a doctor’s visit Drafting a text they’ve been overthinking for three days Deciding whether that noise coming from their car is “normal” or “you should probably pull over immediately” Even asking how to handle awkward conversations, negotiate a salary, or plan out major life decisions So of course, it makes sense that people buying or selling a home would turn to AI at different stages of the process. And to be fair, it can be incredibly useful. It can give you a general sense of how the process works, help you understand terminology, and prepare you to ask better questions. Ideally, it helps make things smoother. More efficient. More informed. But that really hinges on whether it’s actually giving you accurate information, and whether that information is being interpreted correctly. That’s not to say that AI always gives wrong or even bad advice. But one thing it always gives is…confident advice. And sometimes, that confidence can be misplaced. When Everyone’s AI Answer Is “Right”… Things Can Go Wrong A recent story making the rounds is a perfect example of how this can play out in real life. According to NewsNation , well-known celebrity agent Ryan Serhant shared how a major deal nearly fell apart because both sides were turning to AI for guidance during negotiations. Basically, the seller asked if they were accepting too low of an offer, and AI confidently said yes. On the other hand, the buyer asked if they were paying too much. And, wouldn’t you know it, they were confidently told that they were in fact overpaying. That led to both sides wanting to cancel the contract. The agents involved were able to step in, help their respective clients understand the market data, and ultimately bring the parties back together to salvage the deal. And that’s becoming a more common role in today’s market. Agents are having to help people navigate situations where the challenge isn’t a lack of information… but rather being too certain about the information they are receiving. Very Few People Actually Trust AI, Yet Many Still Follow Its Advice A recent survey found that while only 16% of people say they trust AI “a great deal,” yet many still rely on its answers when making decisions. Even more interesting: 58% of people admit AI has influenced their opinions 32% don’t fully understand how it generates answers And despite all of these things, many people still rely on the confident-sounding answer from AI over a trusted, verified source That’s a tricky combination. Because if you don’t fully understand how something works, it becomes very hard to recognize when it might be wrong. And when the answer is delivered in a way that sounds authoritative, it’s easy to accept it at face value. AI Is the New Dad in the Room In a way, none of this is entirely new. Real estate agents have been navigating this dynamic for years, it just typically comes from different sources. For instance: The well-meaning buyer’s dad at the home inspection. A relative who “sold a lot of houses” in their life. (It was two. And they were in the 80s and 90s.) Their hair stylist who knows every house on the market in town. That’s just to name a few examples. There are plenty of other people with thoughts and opinions they want to share with someone who is in the middle of buying or selling a home. And, while they come in all shapes and sizes, the one thing they all have in common is that they are absolutely, 100% confident in the advice they give. Unfortunately, their perspective and advice is often wrong or outdated, which puts the agent in a tough spot because they have to gently untangle advice that sounds logical, but isn’t actually good advice. People are often speculating how many jobs AI will replace in the near future. Will it replace the well-meaning friend or family member soliciting advice to home buyers and sellers? Probably not. Most likely AI will just be added to the list of outside advice agents have to help their clients assess and decide whether it’s accurate or not. And that’s really what this all comes down to. By all means, use AI. Ask it questions. Get a feel for things. Explore different angles. And while you’re at it, hear out the thoughts and advice of friends, family, and even that random person who sounds incredibly confident in what they’re saying. There’s nothing wrong with gathering input. But at the end of the day, just make sure you have an agent you trust helping you weigh the confident-sounding advice… so you can make a confident decision of your own. The Takeaway: More and more people are turning to AI for advice, and when it comes to buying or selling a home, that’s no exception. It can be a helpful starting point, giving you a general understanding of the process and helping you feel more prepared. The challenge is that AI often delivers confident answers that can sound right… even when they don’t fully apply. That’s why having a trusted agent matters. Not just to provide information, but to help you interpret what you’re hearing from AI (or even a well-meaning friend or relative), filter out what doesn’t apply, and guide you toward decisions that actually work in your specific situation.
By KCM July 16, 2026
Two Big Reasons To Move This Summer A lot of people who want to move are telling themselves the same thing: "Maybe I'll just wait until later this year once things calm down." While waiting sounds like a good plan, there's something worth knowing before you decide. Rates aren’t expected to change much, so if that’s the #1 reason you’re waiting, it may not pay off. And there may be other things you miss out on in the meantime. Historically, Summer is one of the strongest seasons of the year for both buyers and sellers. And if you delay your move until Fall or Winter, some of those opportunities may already be fading. Buyers: Fresh Inventory Is Your Real Summer Advantage One of the biggest frustrations buyers have faced over the past few years has been a lack of affordable options . Maybe you’ve run into that yourself: You find a house you like, but it's out of your budget. You find something in your budget, but you don’t like it. Or worse, nothing interesting hits the market for weeks. Historically, Summer helps with that. Looking at data from the last few years, Summer months consistently bring more sellers into the market than later in the year. And that gives buyers a real window of fresh choices. According to Realtor.com, any given Summer month typically sees about 32% more fresh options than the average month from September-December. With more newly listed homes, there’s a better chance of finding one you like where the numbers actually work. Because all it really takes is one home to completely change your search. And if you’ve got more popping onto the market to choose from, maybe one of those is exactly what you need. But keep in mind, this seasonal window isn’t open forever. Fresh inventory tends to slow down once Summer ends. Many homeowners who planned to sell this year have already listed by then. Families who wanted to move before school starts have often already gotten it done, or at least, set it into motion. So, new listing activity usually cools as we head into Fall and Winter. Of course, every year is different. But if finding the right home at the right price has been your biggest challenge, waiting until later in the year may not necessarily give you more options. In fact, recent history suggests it may do just the opposite. Sellers: Homes Usually Sell for More in the Summer If you're thinking of selling, you may be considering holding off because you've seen headlines about lower asking prices, price cuts, and softer conditions in some markets. But those headlines don’t tell the whole story or convey just how much it varies by area. Here’s what you really need to know. Even though the market’s becoming more balanced and some pockets are experiencing price declines, that doesn’t mean you’ve missed your chance to sell. Seasonality can still work in your favor no matter where you are . And this Summer could still give you the chance to sell for a good price. According to the National Association of Realtors (NAR), homes sold during a Summer month usually sell for about 4% more than homes sold during the typical month from September-December: Why? Summer buyers are usually operating on a set timeframe. They’re trying to move before the next school year or when they have more PTO and warmer weather to tour houses. That urgency can translate into better offers. Now, that doesn’t mean you should price your house 4% higher this Summer. That would actually be a mistake in today’s market. It just means if you’re looking to get as much for your house as you reasonably can, a Summer move could be a smarter play than waiting until later this year. Because based on typical seasonality , you may get more for your house than you would if you waited until the Fall or Winter (when there are typically fewer buyers active). And if you're considering a move anyway, that’s worth factoring in. Bottom Line Could waiting until later this year work out? Sure. But it's important to understand what you may gain by moving now too – that way you have the full picture before you decide. If a 2026 move is on your radar, let’s connect and talk about what matters most to you. Depending on your priorities, Summer could be your moment.
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