Diving Deep into Today’s Biggest Buyer Concerns

Appfolio Websites • July 26, 2021

Diving Deep into Today’s Biggest Buyer Concerns



Last week, Fannie Mae released their 
Home Purchase Sentiment Index (HPSI). Though the survey showed 77% of respondents believe it’s a “good time to sell,” it also confirms what many are sensing: an increasing number of Americans believe it’s a “bad time to buy” a home. The percentage of those surveyed saying it’s a “bad time to buy” hit 64%, up from 56% last month and 38% last July.

The latest HPSI explains:

“Consumers also continued to cite high home prices as the predominant reason for their ongoing and significant divergence in sentiment toward homebuying and home-selling conditions. While all surveyed segments have expressed greater negativity toward homebuying over the last few months, renters who say they are planning to buy a home in the next few years have demonstrated an even steeper decline in homebuying sentiment than homeowners. It’s likely that affordability concerns are more greatly affecting those who aspire to be first-time homeowners than other consumer segments.”

Let’s look closely at the market conditions that impact home affordability.

A mortgage payment is determined by the price of the home and the mortgage rate on the loan used to purchase it. Lately, monthly mortgage payments have gone up for buyers for two key reasons:

  1. Mortgage rates have increased from 2.65% this past January to 2.9%.
  2. Home prices have increased by 15.4% over the last 12 months.

Based on these rising factors, a home may be less affordable today, but it doesn’t mean it’s not affordable.

Three weeks ago, ATTOM Data released their second-quarter 2021 U.S. Home Affordability Report which explained that the major ownership costs on the typical home as a percent of the average national wage had increased from 22.2% in the second quarter of 2020 to 25.2% in the second quarter of this year. They also went on to explain:

“Still, the latest level is within the 28 percent standard lenders prefer for how much homeowners should spend on mortgage payments, home insurance and property taxes.”

In the same report, Todd Teta, Chief Product Officer with ATTOM, confirms:

“Average workers across the country can still manage the major expenses of owning a home, based on lender standards.”

It’s true that monthly mortgage payments are greater than they were last year (as the ATTOM data shows), but they’re not unaffordable when compared to the last 30 years. While payments have increased dramatically during that several-decade span, if we adjust for inflation, today’s mortgage payments are 10.7% lower than they were in 1990.

What’s that mean for you? While you may not get the homebuying deal someone you know got last year, that doesn’t mean you shouldn’t still buy a home. Here are your alternatives to buying and the trade-offs you’ll have with each.

Alternative 1: I’ll rent instead.

Some may consider renting as the better option. However, the monthly cost of renting a home is skyrocketing. According to the July National Rent Report from Apartment List:

“…So far in 2021, rental prices have grown a staggering 9.2%. To put that in context, in previous years growth from January to June is usually just 2 to 3%. After this month’s spike, rents have been pushed well above our expectations of where they would have been had the pandemic not disrupted the market.”

If you continue to rent, chances are your rent will keep increasing at a fast pace. That means you could end up spending significantly more of your income on your rental as time goes on, which could make it even harder to save for a home.

Alternative 2: I’ll wait it out.

Others may consider waiting for another year and hoping that purchasing a home will be less expensive then. Let’s look at that possibility.

We’ve already established that a monthly mortgage payment is determined by the price of the home and the mortgage rate. A lower monthly payment would require one of those two elements to decrease over the next year. However, experts are forecasting the exact opposite:

  • The Mortgage Bankers Association (MBA) projects mortgage rates will be at 4.2% by the end of next year.
  • The Home Price Expectation Survey (HPES), a survey of over 100 economists, investment strategists, and housing market analysts, calls for home prices to increase by 5.12% in 2022.

Based on these projections, let’s see the possible impact on a monthly mortgage payment:By waiting until next year, you’d potentially pay more for the home, need a larger down payment, pay a higher mortgage rate, and pay an additional $3,696 each year over the life of the mortgage.

Bottom Line

While you may have missed the absolute best time to buy a home, waiting any longer may not make sense. Mark Fleming, Chief Economist at First American, says it best:

“Affordability is likely to worsen before it improves, so try to buy it now, if you can find it.”


Share this post

By KCM July 8, 2026
The Secret To Selling Fast, No Matter the Market When you put your house on the market, you don’t just want it to sell. You want it to sell fast . But the thing is, nationally, it’s taking a little longer to sell lately. And that slowdown can feel frustrating if you want a fast process. Here’s what you need to realize. In every market right now, there’s one clear exception: Well-priced, well-presented homes are still selling, and it’s often faster than you’d expect. If you can tap into that, you can still set yourself up to move quickly, too. Here’s how to get it done. How Long It Takes To Sell Today According to Realtor.com, homes are selling in about 52 days right now. That’s how long the process takes from the day it hits the market until closing day . And while that may sound slow to you, it’s not slow. It’s normal. That’s because it’s pretty much right in line with what it was during the last normal years in the market (see 2018-2019 in the graph below): It just feels slow when you’re eager to move – or when you think back a few years to when homes seemed to sell almost instantly. But here’s what matters most. The market is normalizing. Not at a standstill. This is the norm for timing from start to finish. You may have an accepted offer in hand even faster than this. Markets Where Homes Still Sell Quickly, Even Now Zillow says the typical home will go “pending” or “under contract” in 19 days. Some homes even see it happen in as little as 7 days. It just depends on where you are – and how you prep your house. So, don’t let the slowing pace of sales stress you out. Homes can still sell fast, if they’re positioned right. Just to show you, here’s a quick look at some of the markets that are moving faster than the norm, according to Zillow (see map below). This’ll show you how different it can be based on where you live. The key things you need to remember when looking at this visual: It varies a lot based on where you live. Within the same state, individual neighborhoods or pockets may sell much faster than the norm. Even in slower moving states, you can still sell quickly. As the map shows, in those places there are still homes that go under contract in as little as a week. So don’t worry about if your state made either list. As Orphe Divounguy, Senior Economist at Zillow, says: “The cream of the crop is still selling fast, even in markets that have slowed considerably . . .” The Big Reasons Some Homes Sit, and Some Sell Fast And here’s the big secret. While location can definitely play a role, it’s not just about location. It’s about strategy. Today’s buyers are paying attention to condition . They’re comparing photos, upgrades, layout, location, and price. And they’re choosing homes that feel move-in ready and well worth the value . The homes that check those boxes? They’re not sitting for long – no matter where they are. As the Wall Street Journal (WSJ) explains: “. . . some homes are still flying off the shelves. These houses are often in the Midwest or Northeast, where the lack of new construction keeps a lid on supply. Certain homes in other markets are selling quickly, too, often when a home is move-in ready .” Because in any market – hot or not – if a home is overpriced , needs too much work, or just doesn’t meet current buyer expectations, it’s not going to sell. In this market, the sellers who win are the ones who get real about their house. They’re honest about how their home compares to other listings, realistic about price, and they work with an agent who truly understands today’s market and what it takes to sell. When your agent knows how to price strategically, spotlight the strengths of your home, and move quickly when the market gives clear signals, that’s when the results follow. Bottom Line Today's housing market rewards the right strategy. Because even in a slower area, the homes that are priced realistically and positioned well are still selling – sometimes faster than you may expect. Let’s connect if you’re ready to make yours one of them.
By The Lighter Side of Real Estate June 30, 2026
If you’ve ever bought a home before, you’re probably familiar with the advice that agents give their clients: don’t make any big purchases while you’re in the middle of house hunting. “Big purchases” can mean a lot of things—opening new lines of credit, splurging on furniture, committing to a pricey vacation, or upgrading appliances. And, of course, the one agents mention the most…a new car. Even with that warning, it’s easy to see how some buyers slip. Life happens. Sometimes it’s a planned purchase, sometimes it’s impulsive, and sometimes it’s just unavoidable. A new car can sneak into the budget without realizing its ripple effects. Yet these decisions can dramatically impact how much home a buyer can afford, or even whether they qualify for a mortgage at all. Cars aren’t exactly optional for most people. You can’t always time a broken-down engine or a growing family’s need for extra space to line up with your home buying schedule. And some buyers may have purchased a vehicle months before they even began house hunting, not fully aware of the impact it could have on their homebuying power. But to the degree that it is in your control, understanding the numbers can make a huge difference when planning for a mortgage. How Much Can a Car Payment Cost You? Maybe Over $100,000. Defining exactly how much a car payment will impact a buyer’s home affordability isn’t something you can do in a vacuum. It depends on income, other debts, interest rates, and a host of personal financial factors. That said, looking at a few different analyses can give a clear sense of just how significant even a moderate auto loan can be. According to Mortgage Research Network , each additional $100 in monthly car payment can reduce a buyer’s home-buying power by roughly $14,000. For example, a $600 car payment could potentially lower the maximum home price by more than $80,000. A similar analysis from Refi.com finds that every $100 in car payment reduces mortgage-qualifying potential by about $15,400. At that rate, a $600 monthly payment could shrink a buyer’s mortgage-eligible price by nearly $90,000, depending on other debts and financial circumstances. And last, but certainly not least… Realtor.com suggested that a $430 car payment could reduce a borrower’s mortgage borrowing power by as much as $100,000 in certain situations. To put this in context, the average monthly car payment in the U.S. for a new vehicle is around $700, while the average for a used car sits closer to $500. And that’s just one vehicle—many households carry payments on multiple cars. When you start stacking those payments, it quickly becomes clear that the vehicles in your driveway can have a surprisingly large impact on the home that driveway leads to. Buy the Car You Need—but Know the Home It Costs You Seeing how much even a single car payment can reduce homebuying power makes it all the more obvious how critical it is to think carefully about buying a car not only during the home buying process, but also before you even start house hunting. For most buyers, it’s not about forgoing a necessary vehicle, but about making choices that preserve as much buying power as possible. That could mean opting for a used car purchased with cash, choosing a lower-cost vehicle, or delaying a second car until after closing. For others, living in a walkable neighborhood or one with good public transit can reduce the need for multiple vehicles altogether. Even small adjustments—like refinancing an existing auto loan or paying down debt before applying for a mortgage—can add tens of thousands of dollars to what a buyer could afford. Every decision around transportation affects the home you can realistically buy. With that perspective, you can make informed choices that balance your daily needs with long-term goals, helping ensure that your car payments don’t shrink your home-buying budget any more than necessary. It can also be helpful to connect with a local real estate agent and a mortgage professional early on—even if you’re not quite ready to buy. They can provide guidance specific to your situation, run the numbers for your income, debts, and potential car payments, and help you make informed decisions before taking on any new financial obligations. The Takeaway: Car payments can significantly reduce how much home a buyer can afford. Even a modest auto loan can translate into tens of thousands of dollars in lost purchasing power—and households with two or more car payments feel that impact even more. The more you understand how these costs interact with mortgage approval, the more control you have over your homebuying options. Whether that means choosing a lower-cost vehicle, waiting on a purchase, refinancing an existing loan, or exploring walkable, transit-friendly neighborhoods, small decisions can have big ripple effects. If you’re thinking about buying a home in the near future, looping in a local agent and a mortgage pro early can help you map out the smartest path forward.
By KCM June 26, 2026
What Rising Inflation Means for Your Move Data shows inflation is moving in the wrong direction. But before the headlines send anyone into a panic, here's what's actually going on, why it matters for the housing market, and what it means if you're thinking about buying or selling. Inflation Went Up – Here’s What That Actually Means The government tracks inflation in a variety of ways. One is something called PCE – the Personal Consumption Expenditures Price Index. It measures how much more (or less) people are paying for goods and services compared to a year ago. And just based on your own expenses, you can probably guess which way that’s trending. That’s the one everyone is talking about right now. Check out the yellow line to see how that’s spiked since February (see graph below). A big driver of this jump is the ongoing conflict in the Middle East, which has pushed gas and energy prices significantly higher. Now, you may have noticed there’s a second line. The blue line shows core PCE. That’s the same measure, but with gas and energy prices stripped out. The Federal Reserve (the Fed) actually watches this number most closely because energy prices swing around a lot and can be misleading. And here’s the somewhat encouraging part. Core PCE is rising, but not nearly as fast as the overall number. That suggests a good chunk of the inflation spike we’re seeing right now is tied directly to what’s happening overseas. So, when that situation settles down, inflation may settle a bit, too. Why This Matters for Mortgage Rates Here's the housing connection. When inflation is high, the Fed tends to keep the Federal Funds Rate elevated or even raise it to try to taper spending and cool inflation back down. And while it's not a one-for-one relationship, that Federal Funds Rate can have an impact on your mortgage rate when you buy. Right now, based on the information we have, there's roughly a 50/50 chance the Fed actually raises the Federal Funds Rate before the end of 2026, according to CME FedWatch (see graph below): While it’s too soon to say where this goes for certain and if we’re headed for a rate hike, it does mean mortgage rates are probably not coming down as soon as most people were hoping. If you've been waiting for rates to drop significantly before making a move, this report is a reminder that "higher for longer" is still very much on the table. It really all depends on where the economy goes from here. According to Bankrate: “Oil prices and bond yields have dropped a bit . . . but they're still way up compared to the start of spring. Until there’s a resolution to the war, look for both inflation and mortgage rates to stay high. ” But This Is Not 2008 – Not Even Close Just remember, a tough economy does not equal a housing crash. The conditions today are very different from what led to the 2008 collapse. Here's why: Inventory is still relatively low. There's no flood of homes hitting the market. Most homeowners today have strong equity in their homes. Lending standards are far stricter than they were before 2008. Today's challenge is affordability, not a wave of distressed underwater sellers. Uncomfortable and unhealthy are not the same thing. The market feels hard right now, but "hard" and "crashing" are very different. You Still Have Options. Here’s What To Do. High rates don't mean homeownership is out of reach. It just means the path looks a little different. There are real strategies that can help, depending on your situation: Ask your lender about different loan options. Adjustable-rate mortgages (ARMs) or rate buydowns may help lower your monthly payment in the short term. Explore first-time buyer programs, down payment assistance, or seller concessions that could help offset costs. Stay in close touch with a trusted agent and lender. When rates shift, and they will, you’ll want to be ready to move fast. The right strategy, tailored to your goals, matters a lot more than waiting for the perfect moment that may never come. Bottom Line Inflation is still above where the Fed wants it, and that means mortgage rates are likely to stay elevated for a while. But for people who need to move, strategy matters far more than trying to perfectly time the market. Wondering what this means for your specific situation? Reach out today. Let's cut through the noise together and make a plan that actually works for you.
Show More