Data Says Home Sellers over 70 Are Losing Money. Here’s How to Avoid That

There’s no question that technology has changed the way people search for homes. Years ago, buyers mostly relied on listing photos, a few short remarks, and eventually seeing the house in person. Today, buyers can explore properties through virtual tours, algorithm-powered estimates, flood maps, walkability scores, noise ratings, school data, commute times, and all sorts of other information before ever stepping foot inside a home. And now, one of the latest things buyers can assess online is how much sunlight a house gets throughout the day. The Sunny Side… and the Shady Side Recently, a real estate website introduced a new feature designed to estimate how much natural light a home receives room by room and hour by hour using AI and geospatial data. At first glance, the feature seems a little geared toward the idea that more sunlight is automatically better. The descriptions surrounding it focus heavily on bright spaces, natural light, and how sunlight can impact the feel of a home. And to be fair, plenty of buyers genuinely care about that. Some people absolutely love bright spaces with huge windows and sun-filled kitchens. On the other hand, plenty of buyers specifically prefer shade, cooler rooms, mature trees, or wooded lots with extra privacy. So while something like a “Sun Score” may initially sound designed for people who want sunlight pouring into every room of the house, it could just as easily become a tool for shade seekers to use in reverse. Of course, sunlight preferences are subjective anyway. For instance, a recent study found that while tree-filled neighborhoods tend to reduce stress for many people, not everyone responds the same way. Some people actually preferred more open, sunny environments instead. Sunlight Shouldn’t Outshine Everything Else At some point, though, you do have to wonder whether technology features are starting to encourage buyers to overthink things just a little bit. Because every house technically has sunlight. Unless, of course, you happen to be shopping for an underground bunker. And sunlight is literally outside all day… well, unless you live somewhere in the world that barely sees the sun for a few months of the year. The reality is, many buyers are still dealing with limited inventory, affordability challenges, rising insurance costs, competition, property taxes, and mortgage rates. In many markets and price ranges, it can already be difficult enough to find a house that checks the major boxes. So while a “Sun Score” might be a fun feature to explore, it probably shouldn’t become the deciding factor between buying an otherwise great house and walking away from it. On the Bright Side… You Have Some Control Over the Sunlight Unlike things such as location, taxes, school districts, layout, or price, sunlight is also one of the easier things to work around after you move in. You can trim trees, open blinds, repaint rooms brighter colors, improve lighting, enlarge windows, install skylights, or simply spend more time outdoors. And if you prefer less sunlight, there are plenty of ways to tone things down too, with landscaping, window treatments, covered patios, or simply choosing rooms that naturally stay cooler and darker throughout the day. The reality is that how much sunlight you get overall depends on a huge number of factors that have very little to do with the individual house itself — where you live geographically, the climate, weather patterns, surrounding terrain, time of year, nearby trees, neighboring homes, and even which direction the property faces. If maximizing sunshine is truly one of your top priorities, geography probably matters far more than the angle of your breakfast nook. According to data compiled by Visual Capitalist , cities like Yuma, Phoenix, and Las Vegas get dramatically more sunshine overall than many other parts of the country. At the end of the day though, buying a house has always involved balancing priorities. Every buyer has their own “must-have” list, and that’s completely reasonable. But sometimes technology can create the illusion that every tiny variable should be optimized perfectly, when in reality, most homeowners end up adapting to their home over time anyway. Or…adapting it to their liking in some way. The Takeaway: A new “Sun Score” feature introduced by a real estate website is designed to help buyers estimate how much natural light a home receives throughout the day. And while natural light is certainly something many people care about, it also raises an interesting question about how much information is too much information during the home search process. Today’s buyers already have access to more data, ratings, and scoring systems than ever before. While tools like this can be interesting and even useful, they can also create a tendency to overanalyze smaller details while losing sight of bigger priorities like location, layout, affordability, and overall fit. At the end of the day, every buyer has different preferences. Some love bright sunny spaces, while others prefer shade, privacy, or cooler wooded lots. The important thing is remembering that no home is going to score perfectly in every category — and most people end up making a house their own once they move in anyway.

14 Years Running: Why Real Estate Is Still America’s Favorite Investment Quick gut reaction. Which investment do Americans trust more than stocks, gold, savings accounts, and bonds? The answer hasn't changed in 14 years. It's real estate. And this year, that answer comes with even more conviction behind it. New data shows people aren't just saying homeownership is a smart move, they're feeling better about it than they have in years. Let's dig into why. Real Estate Takes the Top Spot – Again Every year, Gallup asks Americans to name the best long-term investment. And for the 14th year in a row, real estate came out on top (see graph below): That's not a fluke or a hot streak. That's 14 straight years of beating out stocks, gold, and everything else. Think about everything that's happened in that stretch – rising rates, market swings, election years, you name it. Through all of it, Americans kept picking real estate. That kind of staying power says something about how people view homeownership – and it makes sense. Historically, it’s one of the best ways to build wealth in this country. As Michelle Egan, Head of Credit Solutions, Impact Finance at JPMorgan Chase, explains : “ Owning a home has long been considered one of the most reliable ways to build wealth. Beyond providing shelter, a home is a valuable asset that can appreciate over time, build equity, and serve as a financial resource for generations.” Now, you may have seen chatter online saying home prices are falling and wondered if that changes the math. It really shouldn’t. Nationally, home prices are still rising – just at a slower pace than a few years ago. Yes, some local markets are seeing slight dips, but those dips are small compared to how much home values have grown over the past 5 years . Generally speaking, home prices almost always rise. As long as you plan to live there for a good length of time, you should still have the chance to build equity. More People Say Buying Beats Renting And while it's true homeownership has been seen as a worthwhile pursuit for years now, something interesting is happening. It may actually be gaining a bit more popularity again. According to Bank of America's latest Homebuyer Insights Report, 53% of people now say it's better to buy a home than to rent or move in with family. That's the first time buying has taken the lead since 2023 (see graph below): In that same report, here are a few other signals that confidence in homeownership is on the rise: 90% of people say a home is a valuable investment, up from 79% just last year. And 94% say owning a home provides stability, up from 83% the year prior. Those are relatively big jumps in a short amount of time. And here’s what may be driving it. It’s About More Than Money Sure, affordability is still tight and some markets are still hard to break into, but that hasn’t changed what people feel about homeownership as a goal. And the reason why is simple – it's not just a financial decision. It’s a lifestyle choice. A home pays you back in ways stocks never could. As Sheharyar Bokhari, Principal Economist at Redfin, says: " For many homeowners, a home is more than a place to sleep and store belongings—it's a reflection of who they are. Homeownership can help people put down roots, build relationships and create a space that feels uniquely their own." You can't get that from a brokerage account. A home is the one investment that grows your wealth and gives you a place to build your life. And that means something. Bottom Line For 14 years straight, Americans have called real estate the best long-term investment, and confidence in owning a home is on the rise. If you've been weighing whether buying is worth it, let's connect and talk through what that first step could look like for you.